The human insights missing from big data | Tricia Wang | TEDxCambridge | #ThickData

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Why do so many companies make bad decisions, even with access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on “thick data” — precious, unquantifiable insights from actual people — to make the right business decisions and thrive in the unknown. (You Tube description)

Why do so many companies make bad decisions, even with access to unprecedented amounts of data?  Explore examples of companies that are using “thick data” to improve business decision making. What they did to improve their decisions and to improve their data analytics?

TED Ed Lesson link: https://ed.ted.com/on/YCGAM3kX

Video link: https://youtu.be/pk35J2u8KqY

Free Campus link: https://goo.gl/3x26qu

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