Why we need to treat our employees as thoughtfully as our customers | Diana Dosik | TED@BCG London

Diana Dosik: Why we need to treat our employees as thoughtfully as our customers

Today’s companies know everything there is to know about their customers and will stop at nothing to ensure that their experience is pleasant and meaningful. But what if they directed some of the same energy at understanding and engaging their employees? What are the potential payoffs for a better motivated, more loyal, and imaginatively innovating workforce? Diana Dosik shares her experiences turning the tables of customer research and experience onto employees to create smarter and better companies. Watch video and relate your thoughts to your workplace or a company familiar to you.

Video Link:  https://youtu.be/hvcOzkK2rcg

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